Most of the time multimedia content passes us by like dust in the wind. But there are a couple times a day when we stumble upon a must watch video on YouTube like “Great White Shark Surfing, ” or some awkwardly “wrong” video with Louis CK. Maybe, for the enlightened ones, a good educational video.
As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. Instinctively, we already know that creating a multimedia news release will have a greater impact than a simple traditional text press release.
But how do we create a plan in order to ensure that our multimedia news release campaigns are successful?
But just in case you doubted your gut, here’s some data to let you know that your media relations efforts are not in vain when we integrate excellent photos, infographics and video in to our multimedia marketing content (data provided by “The Power of Visual Storytelling” by Ekaterina Walter and Jessica Gioglio):
Related Article: From Hello to Close: How Content Marketing Is The Salesman Evolved
Have a Plan (and an Outcome in Mind)
Your ultimate objective is to get people to read your content. So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands.
Write out what your objectives are for your article and how you are going to determine if it’s going to be successful. Possible metrics include:
Number of media outlets who will place your article or blog post Number of views Social shares or likes Video plays (if applicable)
Related Article: Lights, Camera, Action: Ways to Add More Value to Video Marketing
Lets’ Get to Work (Producing Great Content is Easier Said Than Done)
When we see it, we know it’s great, but for some of us, myself included, creativity doesn’t always come easily. So, here are a couple rules to ask yourself when you are creating a story:
Is your article entertaining or educational?
Far to often, writers forget why people read. We can be so self absorbed to think that someone actually is interested in our new cereal box color, or that our company has hired a new CMO. Yawn. Well, if we can remember that everyone is self centered, then we can consider, “what will want to make someone read this article?” Our stories need to either make someone laugh, cry, get angry, think or learn something new.
Would you want read it?
Generating quality content with awesome multimedia is tough. And it’s easy as marketers to “check the box” and not push the envelopes. My first tip, for bosses, is always reject the first draft. People can always dig further. For all you writers out there, dig deep in to your personality and create your own voice. Don’t try to be all things to all people; you’ll end up being nothing to no one. If you are funny, be funny. If you bring passion, then bring it. And after you’ve created your masterpiece, ask yourself, do you like it?
Will the title grab the readers?
We are all familiar with the cliché, “don’t judge a book by its cover, ” yet we do. And the “cover” for your article and content is your title. If they aren’t intrigued or there is no spark, they may not even get to your article. This is another reason why your multimedia content is so important. Often users will see a photo or frame of a video and that will initiate interest.
Is you multimedia content unique?
Listen, any multimedia content is better than none. But, if you think that your article is going to take off with the use of stock photography or a bland chart, think again. Create original infographics on Piktochart, snap your own photos (you’ve seen the iphone6 ads, right?) or even a rustic, natural video can be compelling.Tips and tricks how to live as successed people what does xd mean in movies Online marketing tips and tricks this is how to engage your audience what does high platelets mean How to trim eyebrows What are the tips of your toes called what does malaise mean what does jessica mean what are blinis How to do dispareingmagic tricks How to make pita bread? what does non profit organization mean How to do tricks in steed what does isabella mean what does flattered mean How to remove acrylic paint? How to comment in python How to ribbon a christmas tree? How css-tricks taught everything he learned what does a brazilian wax include what does yellow poop mean How much to charge an electric car How to do tricks on yoyo what does lure mean How to get a hickey off what does and mean in betting How to calculate wacc what time does ross How much did danny thomas give to st jude's? Tips on how to pass parallel parking class a cdl Miles morales how to do tricks what does a blue heart emoji mean what does ltv mean How to get pokecoins in pokemon go How to make whiskey sour Kim and aggie how clean is your house tips Tips on how to make him last longer in bed what does a rotator cuff tear feel like what does magnetic mean Eso how to level up skills fast tips and tricks How to tell parents you're pregnant what does frothy mean How to write a maid of honor speech Tips on how to draw anime How to cook london broil in the oven How to do magic to tricks What size tips for cookie decorating How to make a paper snowflake? How to get free wifi what does it mean to float a horse's teeth what does opps mean what does dry shampoo do Metalsmithing how to make boot tips what does the name jesus mean in hebrew How to make tomato juice Tips for when you first take klonopin How to get more vitamin d what does a dead tooth look like what does fey mean How to check temperature of cpu and gpu linus tech tips Dmv tips when teen is about to start test what does donde esta mean How to get rid of bruises with toothpaste what do insurrection mean How to set up screen record? How to starve yourself? How to sell furniture tips what are the 7 leadership styles what does bod mean what does yare yare mean Top 10 tips when making a personal injury accident claim How to unfreeze venmo account How to know which ear tips to use airpods How long does it take tylenol to work what age does tj maxx hire How to change emojis on snap? How many anonymous tips stop school shootings How to stop watching porn? what does good friday mean what does face mean what does succor mean What are pencil tips made of How long to cook asparagus in oven? How to eat shrooms? How to eat a persimmon How to fly with a dog? What are bart simpson's 'tricks' Front of house restaurant manager tricks and tips on how to boost waitstaff performance what does hollow to floor mean what does asset mean what does raw mean what does dpi stand for How to lose weight in a month How to roll a joint tips reddit what does pst mean Tips on how to deal with people with adhd How to get better at total war warhammer battle tips How to create nft art How to make passive income what time does the football game start tonight what does idm stand for How to make christmas cookies? what does red sky mean what does lt mean on a car what dies yh mean what does ups mean what does loratadine do How to dye tips of hair blonde for african american what does denotative mean How to teach a horse circus tricks How to kiss a boy? what does abstract mean in art How to make reels on instagram? Why arn't inventory tool tips showing up Snowboard changes colors when you do tricks How to pasteurize milk? what does sequester mean How to change mouse cursor?