Digital Multimedia Broadcasting

Midmarket organizations can use digital commerce for competitive advantage. This webinar describes what constitutes digital commerce, who is engaging in digital commerce, how to develop a digital commerce mindset, and best practices for starting or extending your digital commerce journey.

The definition of a global digital marketing agency has become amorphous. The "digital" qualifier has fallen away - digital marketing is now marketing in a digital world. In this world, traditional agencies with Madison Avenue pedigrees compete with technology providers and management consultants to become the CMO's most-trusted strategic advisor and the tactical executor. To successfully navigate this new world, marketers seeking agencies must adapt their searches by gaining internal alignment on business needs, building an RFP that enables the right agency to emerge, and dedicating the time and resources to ongoing conversation throughout the selection process.